Post by account_disabled on Mar 6, 2024 5:40:56 GMT -5
Make your list here starting with the negative brand experiences youve had or would hate to be associated with and turning those into specific positive values youd like to cultivate in your brand. Theres room for five on your worksheet but feel free to experiment around with even more values.pick your top three values that mean the most to you and that youd like to focus your energies on. Advertisement 2. Stand Up For Something If your customers were asked to describe your brand in just 23 sentences what would they say about you What would you want them to say about you As business owners we often get into fancy and elaborate explanations of what we stand for and what we believe in. But no one will be able to remember or repeat that about our business. When youre promoting your business in any way through.
Your website customer service advertising etc. you need to make sure you clearly promote the 23 values that you want customers to know Job Function Email List about you. Think about Apple. What are the words that come to your mind innovation think different change cool products And its not by accident that we think these things. During a 1997 presentation to his employees at Apple Steve Jobs gave the following advice To me marketing is about values. This is a very complicated world its a very noisy world. And were not going to get the chance to get people to remember.
Much about us. No company is. So we have to be really clear on what we want them to know about us. Ipad Pro Apple Apple iPad Pro In the same presentation he goes on to say What were about isnt making boxes for people to get their job done Apple is about something more than that. Apple at the core Its core values is that we believe that people with passion can change the world for the better. passion change better world Thats what Apple believes.
Your website customer service advertising etc. you need to make sure you clearly promote the 23 values that you want customers to know Job Function Email List about you. Think about Apple. What are the words that come to your mind innovation think different change cool products And its not by accident that we think these things. During a 1997 presentation to his employees at Apple Steve Jobs gave the following advice To me marketing is about values. This is a very complicated world its a very noisy world. And were not going to get the chance to get people to remember.
Much about us. No company is. So we have to be really clear on what we want them to know about us. Ipad Pro Apple Apple iPad Pro In the same presentation he goes on to say What were about isnt making boxes for people to get their job done Apple is about something more than that. Apple at the core Its core values is that we believe that people with passion can change the world for the better. passion change better world Thats what Apple believes.