Post by sinthiya007 on Nov 9, 2024 5:45:21 GMT -5
Messenger marketing is rapidly gaining popularity, but the potential of this tool for increasing profits and promoting business is currently obvious only to industry pioneers. This is why it is so important for companies within the same market to share real cases with each other: both successful and not so successful.
A professional community cannot develop without sharing experiences and ideas. That is why the TextBack team has launched a new format of meetings for comfortable communication on page seo service between specialists – closed business dinners MMDinner. They bring together heads of marketing and CRM departments of large companies, who can share experiences in an informal setting, listen to presentations by colleagues and discuss specific problems in order to focus on their solution with joint efforts.
The first such event took place in Moscow at the end of March. Its theme was fashion and beauty. Representatives of the clothing and cosmetics retail sector shared their experience: Ile de Beaute, Sportmaster and Rendez-vous. We have collected the most important speeches.
Ile de Beaute Experience: WhatsApp Marketing Offline
Problem
The chain of cosmetics stores, following standard practice, contacted customers via SMS and email, and also used calls and push notifications in the app. Phone calls showed the least effectiveness - customers usually do not answer calls from unknown numbers and only get annoyed when they are disturbed in this way. As an alternative communication tool, the marketing department decided to transfer communication to WhatsApp.
Solution
The messenger had to be implemented in two major areas: offline and online. This was the main difficulty of the experiment. For retail stores, they purchased phones and SIM cards, created business accounts in the messenger, and prepared scripts for letters for network consultants. This was necessary so that managers of physical stores could communicate with clients via WhatsApp themselves and send personalized messages. Mass mailings were sent to clients who had not yet interacted with the company, but whose numbers were in the database.
Ile de Beaute sent out mailings only to their own database of inactive clients, which were distributed among the accounts of the necessary stores: the chatbot began the initial communication, which was then picked up by the manager. He inquired about what the client was interested in, and told in detail about current discounts and offers.
The robot turned out to be multi-stage and contained three main scenarios: automatic answers to the most popular questions and redirection to the Ile de Beaute website, an offer to contact the required store and a transition to the corresponding account via buttons, switching to a support bot if the user had a problem.
It took about three months to set up the mailing list before launch.
A professional community cannot develop without sharing experiences and ideas. That is why the TextBack team has launched a new format of meetings for comfortable communication on page seo service between specialists – closed business dinners MMDinner. They bring together heads of marketing and CRM departments of large companies, who can share experiences in an informal setting, listen to presentations by colleagues and discuss specific problems in order to focus on their solution with joint efforts.
The first such event took place in Moscow at the end of March. Its theme was fashion and beauty. Representatives of the clothing and cosmetics retail sector shared their experience: Ile de Beaute, Sportmaster and Rendez-vous. We have collected the most important speeches.
Ile de Beaute Experience: WhatsApp Marketing Offline
Problem
The chain of cosmetics stores, following standard practice, contacted customers via SMS and email, and also used calls and push notifications in the app. Phone calls showed the least effectiveness - customers usually do not answer calls from unknown numbers and only get annoyed when they are disturbed in this way. As an alternative communication tool, the marketing department decided to transfer communication to WhatsApp.
Solution
The messenger had to be implemented in two major areas: offline and online. This was the main difficulty of the experiment. For retail stores, they purchased phones and SIM cards, created business accounts in the messenger, and prepared scripts for letters for network consultants. This was necessary so that managers of physical stores could communicate with clients via WhatsApp themselves and send personalized messages. Mass mailings were sent to clients who had not yet interacted with the company, but whose numbers were in the database.
Ile de Beaute sent out mailings only to their own database of inactive clients, which were distributed among the accounts of the necessary stores: the chatbot began the initial communication, which was then picked up by the manager. He inquired about what the client was interested in, and told in detail about current discounts and offers.
The robot turned out to be multi-stage and contained three main scenarios: automatic answers to the most popular questions and redirection to the Ile de Beaute website, an offer to contact the required store and a transition to the corresponding account via buttons, switching to a support bot if the user had a problem.
It took about three months to set up the mailing list before launch.